![]() ![]() This part of the report gives you a quick overview of your SERP competitors. Here’s what the SERP Analysis widget looks like for “guitar strings.” Then, scroll down in this report to see the actual list of organic search results for the query. This number tells you how hard it might be to break into this SERP via SEO. The quickest way to analyze the SERP might be to enter the keyword into Semrush’s Keyword Overview report and look for its Keyword Difficulty score. Brainstorm the unique angle to take with your website’s content that would offer more value to searchers than what’s currently availableĪfter a SERP analysis, you can move on to creating a content strategy that will target this keyword based on the unique challenge and opportunity Quick SERP Analysis: Keyword Overview and Difficulty.Decide whether or not a keyword is a reasonable opportunity for your SEO or PPC strategy.Look for unique opportunities, SERP features, and other rich results that you could target with SEO.Understand the level of competition on a keyword’s results page.But first, let’s start with the goals of SERP analysis. We’ll walk you through a quick way and a more in-depth way. How to Analyze a SERPĪnalyzing a SERP can be done in many ways for different levels of insight. With a SERP checker tool, SEO professionals can understand the opportunities and difficulties associated with targeting a certain keyword. Then, you can take the insights gained from your SERP analysis to come up with your own SEO strategy to rank for that query. SERP analysis is the process of studying a search engine results page to learn why the pages at the top are ranking so well for the query. Set the target keywords you want to track to follow your rankings as you move up or down in any location and on any device. Position Tracking-For daily rank tracking of a specific list of keywords, you can set up this tool to monitor your SEO position changes on Google.Keyword Overview-For every keyword in our database, you can analyze the SERP with keyword metrics like search volume, SERP features, trend, CPC, competition level, keyword difficulty, and more. ![]()
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